Memorabilia is a project born from the valorization of a large private collection of cars and memorabilia of a family which over time has accumulated a series of transversal product categories without apparent rules. This process was completed with the interior renovation of some industrial warehouses in which the collection of the most important cars and motorbikes was arranged and placed, and where a new “gallery” was built for memorabilia and objects. A new construction has been added to the industrial complex: a double-pitched building covered in anthracite-colored metal sheet characterized by a single entrance marked by a yellow metal sheet awning and a concrete carpet. The large interior houses a restaurant and a cocktail bar: an open and flexible landscape, where objects, sculptures, and collections mix with metal, Valchromat, and colored laminate furnishings, giving the space an ambiguous and ironic atmosphere.
Shortly after opening the restaurant changed management and a radical renovation of the interior which canceled the design choices.
Curator: Davide Fabio Colaci
Graphics: Studio Forward
Client: Memorabrand
Photos: Piercarlo Quecchia and Alessandro Saletta for DSL Studio
