Place: Monza
Year: 2015
Project team: Davide Fabio Colaci with Riccardo Ferrari, Margherita Sanfelici
Photography: ATAM
Client: ATAM S.p.a
Web site:

The showroom for the multinational Atam attempts to systematize the articles of their industrial production: electric coils, actuators, connection systems, proximity sensors and pressure switches. The large stereo-metric volume is made up of a physical archive of product types organized in large drawers, of a series of digital screens which describe the performance characteristics of each component, and of empathic fragments. The technological components are isolated to be appreciated as separate precious objects. The alternating distribution of all the elements allows the different users to work simultaneously and to have a fluid and collective dynamic space.